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Item #:
46140692
Global Marketing and Advertising: Understanding Cultural Paradoxes Sixth Edition
Item #:
46140692
SBD 949
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The book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
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What Stands Out
Cultural Insights
Delve into complex cultural dynamics that influence global marketing strategies, equipping readers with vital knowledge to navigate international markets effectively.
Comprehensive Analysis
Thorough examination of cultural paradoxes, providing up-to-date case studies and real-world examples that highlight current trends and practices in global advertising.
Interactive Learning
Includes interactive elements and thought-provoking questions designed to engage students and practitioners in critical thinking about marketing in diverse cultural contexts.
Product Details
- Packed with cultural, company, and country examples
- Covers globalization, global branding strategies, and classification models of culture
- Highlights the consequences of culture for marketing communications
- Defines cross cultural segments and their impact on targeting consumers
- Utilizes Hofstede model and other cultural models for cross cultural strategies
- Includes updates on culture, media, Internet, and Covid-19 impact on globalization
| Item Weight | 1.5 lbs (680 grams) |
Who Should Buy?
-
Marketing Professionals
This book is essential for marketing experts looking to deepen their understanding of cultural influences in advertising strategies.
-
Business Students
Ideal for students studying international business, providing insights into cultural complexities that affect global marketing decisions.
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Cultural Researchers
A valuable resource for researchers exploring cultural differences and their implications for global marketing and advertising practices.
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Casual Readers
Individuals without a background in marketing may find the content too specialized and challenging to engage with.
Product Description
Global Marketing and Advertising: Understanding Cultural Paradoxes Sixth Edition
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Customer Questions & Answers
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Question:
What topics are covered in the book?
Answer: The book covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. -
Question:
How does the book help in targeting consumers across cultures?
Answer: The book provides insights on how to define cross-cultural segments to better target consumers across cultures. -
Question:
Does the book discuss the impact of Covid-19 on globalization?
Answer: Yes, the book includes a discussion on how Covid-19 has impacted globalization.
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Features & Benefits
- Offers a mix of theory and practical applications
- Covers globalization and global branding strategies
- Addresses classification models of culture
- Highlights the consequences of culture for marketing communications
- Helps define cross-cultural segments to better target consumers across cultures
- Includes discussion of how Covid-19 has impacted globalization
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