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Item #:
2059136
Marketing Management
90% of respondents would recommend this to a friend
Item #:
2059136
SBD 1377
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Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
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What Stands Out
Comprehensive Coverage
Offers an in-depth exploration of contemporary marketing theories and practices, ensuring readers grasp key concepts and methodologies essential for understanding the dynamic marketing landscape.
Real-World Examples
Incorporates case studies and examples from today’s marketplace, enabling students to apply learned theories to real situations, enhancing their practical understanding of effective marketing strategies.
Engaging Learning Tools
Features interactive content, including quizzes and discussion questions, designed to reinforce knowledge retention and promote active learning, making it ideal for both students and instructors alike.
Product Details
| Publisher | Pearson |
| Publication date | December 30, 2014 |
| Edition | 15th |
| Language | English |
| Print length | 832 pages |
| ISBN-10 | 0133856461 |
| ISBN-13 | 978-0133856460 |
| Item Weight | 3.95 pounds (1.79 kg) |
| Dimensions | 4.3 x 8.5 x 10.9 inches (10.9 x 21.6 x 27.7 cm) |
Who Should Buy?
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Business Students
Ideal for undergraduate and graduate students pursuing marketing or business degrees, offering foundational concepts and frameworks.
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Marketing Professionals
Useful for current marketers looking to refresh skills, explore contemporary strategies, and stay updated on industry trends.
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Academics and Educators
A valuable resource for educators developing courses in marketing management, providing comprehensive insights and case studies.
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Casual Readers
Not suitable for individuals seeking light reading; the content is sophisticated and designed for academic study.
Product Description
Marketing Management
About This Item
Introducing the "Marketing Management 15th Edition" - Your Ultimate Resource for Successful Marketing Strategies If you are looking for a comprehensive guide to marketing management, the "Marketing Management 15th Edition" is here to fulfill your needs. This highly esteemed textbook, written by renowned marketing expert Philip Kotler, is packed with the latest insights, best practices, and real-world examples that every marketing professional should know. As the latest edition of this highly successful book, the "Marketing Management 15th Edition" provides you with in-depth knowledge and practical techniques necessary to excel in the ever-evolving world of marketing. Whether you are a student, aspiring marketer, or seasoned professional, this comprehensive textbook will help you navigate the complex landscape of marketing strategies and tactics. Inside, you will find detailed explanations of key marketing concepts, including market segmentation, positioning, branding, pricing, distribution, and more.
The book also explores the integration of digital marketing and social media to keep you up-to-date with the latest marketing trends and practices. What sets the "Marketing Management 15th Edition" apart is its focus on real-world examples and case studies. By analyzing successful marketing campaigns and strategies, you will gain invaluable insights and learn how to apply them to your own marketing initiatives. From global brands to small businesses, this book covers a wide range of industries and offers practical advice applicable to any marketing situation. Whether you prefer to read a physical copy or access the content digitally, the "Marketing Management 15th Edition" provides multiple options for your convenience.
You can choose between a printed copy, an eBook, or even access the book online, ensuring that you have easy and flexible access to the valuable information within. Stay one step ahead of your competitors and master the art of marketing management with the "Marketing Management 15th Edition." Order your copy today and unlock the secrets to successful marketing strategies. Your journey to marketing excellence starts here!.
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SBD 1377
Order now and get it around Thursday, October 15
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Features & Benefits
- Gold standard for marketing management students
- Reflects latest changes in marketing theory and practice
- Fully integrated with MyMarketingLab for better engagement
- Updated regularly to provide the most current content
- Comprehensive and engaging marketing management text
- MyMarketingLab engages students for better results
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